Martin Gurri · The Revolt of the Public (2018) · Chapters 1 & 3 · ~8 min visual read

An old order is passing away — and nothing has yet replaced it.

Gurri argues that a flood of information has broken the authority of the institutions that ran the industrial world — governments, media, parties, experts — and unleashed a public that can topple them but cannot replace them.

The public · networks · the BorderAuthority · hierarchy · the CenterInformation

Seven concepts, before the argument

  • The public

    After Walter Lippmann: “not a fixed body of individuals,” just those interested in an affair. Today: amateurs clustered in vital communities.

  • Authority

    Credentialed professionals inside institutions that hold a monopoly over their field.

  • Vital communities

    Groups that gather organically around a shared interest; the unbundled audience.

  • Hierarchy vs. network

    Top-down, slow, rigid vs. bottom-up, fast, fluid.

  • Center vs. Border

    Mary Douglas & Aaron Wildavsky: established hierarchies vs. oppositional “sects.”

  • Story of legitimacy

    The justifying story a regime tells to hold the public’s consent.

  • The Fifth Wave

    The digital information explosion, after writing, the alphabet, printing and mass media.

The cast

  • Unmediated Man

    Gurri’s villager of 1980: his whole world reaches him through people the regime appoints.

  • Homo informaticus

    The same person, later: networked, and picking his own sources.

  • The Anchor

    A 1970s newsreader: the voice of mass-media authority.

  • The Swarm

    The networked public: it forms in an instant and vanishes as fast.

Act I — The Wave (Chapter 1)

INFORMATION

Online universities and Arab uprisings are connected.

Gurri opens with things that seem unrelated: companies churning in and out of the S&P 500, the death of the newspaper, failing political parties, the global advance of Facebook and Google, the mobile phone, online universities, Arab uprisings.

His claim is that they are one story: symptoms of a single change in how information moves, which together amount to a crisis of modern government — and of democracy.

And nobody saw it coming. The experts paid to foresee such things missed them: the CIA the Soviet collapse in 1991, the Federal Reserve the fall of Lehman Brothers in 2008.

The Anchorone way only →

When information is scarce, its sources become authoritative.

Gurri starts from a simple rule: when sources of information are few, the ones that exist are believed. A century ago the New York Times held a near-monopoly on what counted as a public topic.

His emblem is Walter Cronkite, the CBS newsreader who ended each broadcast with “And that’s the way it was” and was voted the most trusted man in America. When Cronkite wavered on the Vietnam War, Washington shook.

cave paintingswritingpaperprintingtelephoneinternetweb2001Illustrative, after Lyman & Varian

Then information exploded.

Then the scarcity ended. Satellite channels such as CNN (1980) and Al Jazeera (1996) broadcast around the clock and across borders: a Cairo resident with two state channels in the 1980s had more than 400 by the 2000s.

The web followed — the first server in 1990, then MP3s, blogs, Wikipedia, Facebook — and anyone could publish.

For scale, Gurri cites a UC Berkeley study: more information was produced in 2001 than in all earlier human history, and 2002 doubled it, adding about 23 exabytes — roughly 140,000 Libraries of Congress.

2001: the line rears upTwo channels become four hundred

  • 2 → 400+TV channels in Cairo, 1980s to 2000s
  • ×2information produced, 2001 → 2002
  • ~140,000Libraries of Congress added in 2002
OFFICIALASSESSMENTcherry-picked?the five sources it usedagreescontradictsevery other source now in reachTRUST

Uncertainty is an acid, corrosive to authority.

Why should more information weaken authority? Because nobody can read all of it. An analyst or editor once surveyed a small, known set of sources and could claim the whole picture. Now they can only sample — and when evidence for and against any claim approaches infinity, every CIA assessment or presidential statement looks cherry-picked.

The flood also showed how narrow the old agenda had been. The news business, losing its audience, blamed the audience.

Gurri’s image for the lost stature: the grave evening newsreader, Cronkite, gave way to the chatty morning-show host — in his example, Katie Couric.

THE DAILY

The mass audience unbundled into the public.

The daily newspaper was never a natural object. It was a bundle held together by the economics of printing — government announcements, box scores, comics, horoscopes, advertisements — sold to an audience with nowhere else to go.

Online, each piece could be had separately, and the bundle fell apart. So did its audience: the passive mass broke up into what Gurri calls vital communities — groups that form around a shared interest, from technology to cute kittens — whose members publish as well as read.

The elites reacted, he notes, with moral outrage and sometimes calls for repression.

GovernmentUniversityMediaCorporationScienceParty

The epochal change isn’t the volume of information — it’s the relationship between the public and authority.

For Gurri the volume of information is only the cause. The effect that matters is a change in who is believed. A century ago Walter LippmannAmerican journalist and critic of democracy; The Phantom Public (1925). dismissed the public as a “phantom,” unable to act. It has now become an actor.

Authority, for Gurri, means credentialed experts inside institutions — government, the military, corporations, finance, universities, media, science — each of which once held a monopoly over information in its field, so its word went unchallenged. Those monopolies are shrinking.

“Each clings to a shrinking monopoly over its field of play.”
— Martin Gurri
1Writing2The alphabet3Printing4Mass media5The digital wave

We stand at the first moment of the Fifth Wave.

To name the age, Gurri looks back. Information has advanced in great waves, each rearranging who could rule; we are at the start of the fifth. He describes our time as a slow-motion collision between a hierarchical, top-down order and a networked, bottom-up one — so far a “sterile back-and-forth of negation.”

1 · Writing. Only a trained few could use it: rule by mandarins and priests.

2 · The alphabet. Reading became far easier to learn, and with it came the classical republics of literate citizens.

3 · Printing. Books in many hands. Gurri calls it the most disruptive wave: without it, no Reformation, no modern science, no American or French Revolution.

4 · Mass media. The industrial model, in which a few speak and millions listen — “I-talk-you-listen.”

5 · The digital wave. Anyone can speak to everyone. It has barely begun, and it has not receded.

Act II — The Thesis (Chapter 3)

the old ordernot yet born

We are caught between an old world that can no longer sustain us and a new one not yet born — perhaps for decades.

Landmarks of the old regime — the newspaper, the political party — are disintegrating. Things we value, like liberal democracy and economic stability, are threatened. Each side has a standard-bearer: authority for the old industrial order, the public for the new. The disturbing agent between them is information. Gurri’s fear: “the worst of all possible worlds.”

Try it. Sort each name: drag it, or select it and choose a side.

      Keyboard: Tab to a name, Enter to pick it up, ← or → to choose a side, Enter to drop.

      Even names reveal the war: “Bank of America” versus “Yahoo!”

      Gurri finds the conflict even in names. Industrial-age institutions chose grand, formal ones that announce authority: Bank of America, National Broadcasting Corporation, The New York Times. The digital world chooses names that sound like jokes: Yahoo!, Google, Twitter, Reddit.

      His favourite is a Venezuelan blog called The Devil’s Excrement. Imagine, he says, a CIA briefer citing it to the president — the briefer never would, whatever information was lost. The two sides have incompatible ideas of what a serious voice sounds like.

      HierarchyNetworkagainst

      Hierarchy has a hard exoskeleton; the network can swell into millions or vanish in an instant.

      The two sides are organized in opposite ways. Hierarchy — “from Rameses to Mubarak” — runs from the top down. It is slow, obsessed with procedure, fond of five-year plans and contemptuous of amateurs. Its strength is that it lasts.

      The network is the public’s form. It has no ranks and wants none: it is egalitarian “to the brink of dysfunction.” It can gather millions in days and vanish as fast, because all that holds it together is one shared point of reference — almost always something it is against. Hence its “streak of nihilism”: it knows what it wants to end, not what should come next.

      BorderCENTER

      The Center cannot hold — and the Border has no clue what to do about it.

      Gurri borrows a second pair of terms from Douglas & WildavskyMary Douglas, anthropologist, and Aaron Wildavsky, political scientist: Risk and Culture (1982).. The Center is the world of large hierarchies: confident in its procedures, willing to sacrifice the few for the good of the whole, slow to notice new dangers.

      The Border is made of “sects”: small voluntary groups of equals that define themselves by opposing the Center. They have “no intention of governing,” hold together by picturing the Center as a great evil, and settle disagreements by splitting.

      The digital public, Gurri argues, behaves like the Border — except that online a sect can swell to millions. In each of his three earlier stories a lone figure of the Border took on an institution of the Center.

      “Making a program is a center strategy; attacking center programs… is border strategy.”
      — Douglas & Wildavsky, quoted by Gurri
      Record labelNewspaperPartyClassified filesPOLITICAL POWER

      Wherever the Center thought it owned information, the network swarmed in.

      Gurri sees one pattern in these stories. Wherever an institution’s power rested on controlling information, the network got in. The music business collapsed once songs could be copied. Newspapers lost subscribers and advertisers. Parties shrank. Even the US government lost control of its classified documents.

      Political power was harder to take, because power is not a file that can be copied. Here hierarchy kept the advantage: Iran crushed its protests in 2009; China trained “internet police.”

      But not absolutely — “not as scissors forever cutting paper.” Three times a network struck the Center hard: 9/11, Obama’s 2008 campaign, which beat the party establishments with online volunteers and money, and the fall of Mubarak in 2011.

      Networks can protest and overthrow, but never govern.

      None of those victories lasted, and Gurri thinks that is no accident: a network can gather against something but has no structure for deciding or building. Al Qaeda failed in its aims. Obama’s online movement did not survive into government; he lost his coalition in 2010. In Egypt the secular protesters were swept aside by organized forces — the Muslim Brotherhood, then the army.

      Meanwhile the Center fails in public: rating agencies blessed the investments behind the 2008 crash; intelligence was wrong about Iraq. Each failure is mocked and magnified. The result is “paralysis by distrust”: the Border can neutralize the Center but not replace it.

      “Bureaucratic inertia confronts digital nihilism. The sum is zero.”
      — Martin Gurri

      Like the wars of religion, neither side will win — something different will evolve.

      How does such a contest end? Gurri’s parallel is Europe’s wars of religion in the 17th century, when every principle was in dispute. Someone from that time would ask us: “Who won — Catholics or Protestants?” The question now means nothing. Both survived, neither won, and something different grew up in their place.

      He expects the same of hierarchy and network. His advice to analysts: the fault line that matters runs not between parties but through them — in the US, between online activist networks (the left’s “netroots,” the right’s Tea Party) and the party organizations.

      DEMOCRACY

      Liberal democracy became an institution of the Center — so it is under fire too.

      Democracy does not stand outside this conflict. Early representative democracy grew out of distrust of centralized power. In the industrial age its machinery took the shape of everything else: mass parties, big bureaucracies, decisions at the top. It became an institution of the Center — “less a paradox… than a historical accident.”

      So the public treats it like any other hierarchy. Citizens stop voting and leave the parties; angrier networks call the system Big Government tyranny or a farce staged by Big Business. Democracy will change under this pressure. How, Gurri writes, will largely depend on us.

      utopianskepticpessimist

      Cyber-utopians, skeptics and pessimists — there’s less to their dispute than meets the eye.

      First Gurri reviews what scholars say about how information changes minds: media plant “pictures in our heads” (Lippmann); we trust news once a friend endorses it; we hide in bubbles; media set what we think about, not what we think. Each is suggestive, he finds, and none conclusive.

      The public debate has three camps. Utopians say the internet frees people. Skeptics say it hardly matters: GladwellMalcolm Gladwell, journalist; argued in 2010 that social media cannot make revolutions. argued in 2010 that revolutions need the strong ties of close friends. Gurri answers with Ghonim, who summoned Egypt’s protests from abroad under a false name; what bound the protesters was hatred of the regime. He calls Gladwell “a thinker of the Center.”

      Pessimists warn that dictators use the same tools — “pointless and trivially true,” says Gurri, and telling: a despot must now pose as a member of the public. He sides with ShirkyClay Shirky, writer on the internet and collective action.: dissidents and governments both think these tools are powerful, and both are right.

      the regimeOUR STORYWE AREMANY

      Power rests on stories of legitimacy — and information makes them indigestible.

      Power, for Gurri, is an alignment between rulers and public opinion. Force alone can’t sustain a regime, as Qaddafi’s fall showed. What matters is whether the regime’s story of legitimacy fits the public’s picture of the world.

      A Unmediated Man

      Control the village, control his world.

      Gurri’s “typical Egyptian of 1980”: likely illiterate, he learns of the world from family, neighbors, his barber, “the street.” The regime appoints the headmen, police and teachers, so it controls his whole horizon. He may riot over local conditions but cannot conceive of another system.

      B Mass media

      State media: an expensive way to buy limited control.

      Literate, with radio and TV, he can see beyond the village — so the regime builds state media (“a dangerous world needs a strong hand”). But even controlled media carries too much that is new. The best a regime can hope for is a public convinced the world is too complex to touch (Stalin’s USSR, North Korea).

      C One independent channel

      A single outside channel shatters the illusion of inevitability.

      If the system looks as fixed as nature, revolution is unthinkable. One independent channel — a private paper, Al Jazeera — shows a differently ordered world: a choice. When Tunisia’s dictator fell, Wael Ghonim (see above) wrote: “Our voices must be not only loud but deafening.” Nothing had changed in Egypt; the change was in his mind — a ruler like his own could fall.

      D The global information sphere

      When the public picks and chooses, the mediators fall.

      Faced with a vast information sphere, he picks and chooses — and that selectivity ends rule by persuasion. State media becomes a speck. The regime’s failures — police brutality, mismanagement, botched disasters — can’t be hidden: “government failure now sets the agenda.”

      E “We are many”

      The regime can jail or kill him — but not silence him.

      He joins communities hostile to the status quo; the public now controls the means of communication. The regime can still repress, but every abuse is broadcast and magnified. This was Egypt before January 25, 2011; Gurri says it is China today. Brutality still matters: protesting Mubarak was safer than protesting Qaddafi or Assad.

      palaceparliamentministrybank

      Any spark can blow up any political system, at any time, anywhere.

      The consequence reaches every kind of state. With a public made of people like Homo informaticus, no government has a reserve of goodwill left. Gurri calls it a “mass extinction of stories of legitimacy.”

      Governments sit on a razor’s edge: any mistake or scandal can bring a networked public into the streets — in authoritarian regimes and liberal democracies alike.

      Gurri’s answer: three hypotheses about information and power.

      He closes the chapter with three claims, in close to his own words:

      1. Information influences politics because a government’s justifying story cannot digest it.
      2. The greater the diffusion of information to the public, the more illegitimate any political status quo will appear.
      3. Homo informaticus — networked builder and wielder of the information sphere — poses an existential challenge to the legitimacy of every government he encounters.

      Discussion — not Gurri’s argument

      Read critically

      Information determinism?
      Gurri largely brackets class, economics and institutional design.
      “Networks can never govern”?
      Test case: Italy’s Five Star Movement grew out of a blog and entered government in 2018.
      Platforms as the new Center
      Facebook’s and Google’s “imperial advance” means networks run on new hierarchies — and algorithmic curation complicates the idea that the public freely “picks and chooses.”
      Authoritarian adaptation
      China’s digital control suggests the Center can learn — Gurri’s own “scissors cut paper” point in politics.
      Borrowed lens
      Center/Border comes from Douglas & Wildavsky’s cultural theory of risk — how well does it travel to geopolitics?
      Fox or hedgehog?
      Gurri calls himself a modest “fox,” yet claims a challenge to “every government.”